Cook Well, Eat Well

All, Community, Copywriting, Creative Concept, Digital, Events, Graphic Design, Health and Wellbeing, Print, Product

A healthy eating campaign that worked with communities to cut down on salt and fat, but never flavour.

Client
Well One

Project Description
Residents told us that healthy eating advice always assumed a very western idea of what a meal looks like. Cook Well, Eat Well started from a different place: working with community women’s groups and nutritionists to make small, healthy adjustments to the dishes people already cook and love. The result was a recipe booklet and a series of cook along workshops, celebrating the food cultures of Tower Hamlets rather than asking people to replace them.